Notes from two decades in the room
I've spent most of my career in the rooms where things weren't working — where no one wanted to own the problem and the answers weren't obvious. This page is where I try to write down what I learned along the way.
Background
My work centers on using data to build products people want to buy and lasting customer relationships. Over the years, I've managed the product lifecycle, led go-to-market strategies, and held P&L responsibility. My approach to leadership is about creating environments where teams can use technology to deliver tangible business results.
What the years taught me
Skills evolved across very different industries and very different problems.
Commercial Leadership
Strategy & Transformation
Data & Analytics
Customer Engagement
Experience
FITTECHS
Co-Founder & Head of Product Strategy
Jan 2016 – Present
Istanbul, Türkiye
- Led end-to-end product lifecycle for high-engagement B2C web and mobile platforms
- Developed gamification and loyalty features boosting user retention
- Conducted Test & Learn cycles to refine pricing models and enhance CLV
- Managed commercial activities including strategic partnerships and channel development
BICENTRIX
Managing Partner & Client Partner | Head of Sales and Commercial Operations
Dec 2011 – Aug 2025
Istanbul, Türkiye
- Primary Client Partner for enterprise accounts, originating and closing BI consulting engagements
- Advised clients on Data Monetization and Analytics-driven operational efficiency
- Led BI solution implementations, aligning data infrastructure with business goals
- Served as trusted advisor to senior executives
NEXUM BOĞAZIÇI
Senior Consultant (Corporate Performance Management)
Jan 2010 – Dec 2011
Istanbul, Türkiye
- Delivered performance management and BI projects focusing on KPI definition
- Managed stakeholders and project deliverables within CPM team
TRADESOFT
Business Intelligence Specialist
Jan 2007 – Jan 2009
Istanbul, Türkiye
- Designed and implemented BI solutions for financial services sector
- Built data warehousing structures for capital markets reporting
NETRON
Microsoft Certified Trainer
Jan 2005 – Jan 2007
Istanbul, Türkiye
- Delivered technical training (MCSE, MCDST) to IT professionals
Education
2006 – 2007
Master of Science, Information Technologies
Istanbul Technical University
2002 – 2006
Bachelor of Science, Engineering
Istanbul Technical University
1992 – 2001
High School
Lycée Saint-Benoît
What keeps me going
I believe in building things that last. Every project is a chance to make something that actually helps a team make better decisions and treat their customers better. That's the part I never get bored of.
Let's start a conversation
Whether it's a consulting project, a speaking invite or just a hello — I'd love to hear from you.
Send a message
Contact information
Schedule a call
Prefer a quick chat? Book a 30-minute call and we'll talk it through.
Quick answers
How quickly do you reply?
Usually within 24–48 hours on weekdays.
Do you work with remote clients?
Yes — most of my work happens over video calls, with clients around the world.
Which industries do you know best?
Mostly financial services, tech, retail, pharma and B2B SaaS.